Milwaukee, WI - Winter 2004 Arbitrons 12+ Population: 1,420,300 Surveyed: Continuously Ethnic Comp.: Black 13.7%, Updated: April 29, 2004 Hispanic 4.3%, Asian 1.7% Next: June 4, 2004 Station Format Owner Wi 2003 Sp 2003 Su 2003 Fa 2003 Wi 2004 WTMJ-AM News/Talk Journal 9.6 9.1 9.6 10.0 10.3 WMIL-FM Country Clear Channel 7.3 5.7 6.2 6.8 7.0 WKKV-FM Urban Clear Channel 6.0 7.3 6.9 6.5 6.5 WKLH-FM Classic Hits Saga 6.3 6.5 6.7 7.3 6.2 WLZR-FM Active Rock Saga 5.2 6.3 5.3 4.8 6.0 WXSS-FM CHR/Pop Entercom 5.1 4.9 5.5 3.9 5.4 WKTI-FM Hot AC Journal 4.9 5.4 5.1 5.2 4.7 WMYX-FM Hot AC Entercom 4.2 5.0 4.2 5.1 4.3 WRIT-FM Oldies Clear Channel 3.6 3.8 4.8 4.1 4.3 WISN-AM Talk Clear Channel 4.8 5.0 5.0 4.4 4.2 WJMR-FM Urban AC Saga 2.2 4.3 3.0 4.7 3.5 WLTQ-FM AC Clear Channel 4.4 3.4 4.2 4.8 3.4 WOKY-AM Adult Standards Clear Channel 4.5 3.3 4.9 3.7 3.4 WJZI-FM Smooth Jazz Milwaukee 4.2 2.6 3.2 2.5 2.8 WFMR-FM Classical Saga 2.2 2.2 1.9 1.9 2.3 WLUM-FM Alternative Milwaukee 2.2 2.4 2.1 2.5 2.2 WFZH-FM Christian AC Salem 1.5 1.6 1.2 1.3 1.7 WDRV/WWDV Classic Hits Bonneville 0.0 0.7 0.6 0.9 1.3 WTKM-A/F Country Oldies Kettle Moraine 1.5 1.0 0.8 0.9 1.3 WAUK-AM Sports WALT-WEST 0.7 1.1 0.7 1.2 1.0 WMCS-AM Urban AC Milwaukee 1.2 1.2 1.0 0.7 1.0 WGLB-AM Gospel Kinlow 0.5 0.4 0.4 0.0 0.9 WIND-AM Spanish AC Univision 0.6 1.6 0.8 1.1 0.9 WEZY-FM AC Bliss 0.6 0.0 0.5 0.5 0.8 WGN-AM News/Talk Tribune 0.6 0.7 0.7 0.5 0.7 WNOV-AM Urban Courier 1.2 1.2 1.2 1.1 0.7 WBWI-FM Country Bliss 1.1 0.5 0.5 0.8 0.6 WEXT-FM Country NextMedia 0.6 0.5 0.6 0.6 0.5 WBBM-AM News Infinity 0.5 0.4 0.0 0.4 0.4 © 2004 Arbitron. May not be quoted or reproduced without prior written permission from Arbitron.