Milwaukee, WI - Winter 2004 Arbitrons
 
12+ Population:	1,420,300			Surveyed: Continuously	   
Ethnic Comp.:	Black 13.7%,			Updated:  April 29, 2004	   
		Hispanic 4.3%, Asian 1.7% 	Next:	  June 4, 2004	   
				 
  
Station	Format		Owner		Wi 2003	Sp 2003	Su 2003	Fa 2003	Wi 2004

WTMJ-AM	News/Talk	Journal		9.6 	9.1 	9.6 	10.0 	10.3 	 	   
WMIL-FM	Country		Clear Channel 	7.3 	5.7 	6.2 	6.8 	7.0 	 	   
WKKV-FM	Urban 		Clear Channel	6.0 	7.3 	6.9 	6.5 	6.5 	 	   
WKLH-FM	Classic Hits	Saga 		6.3 	6.5 	6.7 	7.3 	6.2 	 	   
WLZR-FM	Active Rock	Saga 		5.2 	6.3 	5.3 	4.8 	6.0 	 	   
WXSS-FM	CHR/Pop		Entercom 	5.1 	4.9 	5.5 	3.9 	5.4 	 	   
WKTI-FM	Hot AC		Journal 	4.9 	5.4 	5.1 	5.2 	4.7 	 	   
WMYX-FM	Hot AC		Entercom 	4.2 	5.0 	4.2 	5.1 	4.3 	 	   
WRIT-FM	Oldies		Clear Channel 	3.6 	3.8 	4.8 	4.1 	4.3 	 	   
WISN-AM	Talk		Clear Channel	4.8 	5.0 	5.0 	4.4 	4.2 	 	   
WJMR-FM	Urban AC	Saga 		2.2 	4.3 	3.0 	4.7 	3.5 	 	   
WLTQ-FM	AC		Clear Channel	4.4 	3.4 	4.2 	4.8 	3.4 	 	   
WOKY-AM	Adult Standards	Clear Channel	4.5 	3.3 	4.9 	3.7 	3.4 	 	   
WJZI-FM	Smooth Jazz	Milwaukee 	4.2 	2.6 	3.2 	2.5 	2.8 	 	   
WFMR-FM	Classical	Saga 		2.2 	2.2 	1.9 	1.9 	2.3 	 	   
WLUM-FM	Alternative	Milwaukee	2.2 	2.4 	2.1 	2.5 	2.2 	 	   
WFZH-FM	Christian AC	Salem		1.5 	1.6 	1.2 	1.3 	1.7 	 	   
WDRV/WWDV Classic Hits	Bonneville	0.0 	0.7 	0.6 	0.9 	1.3 	 	   
WTKM-A/F Country Oldies	Kettle Moraine 	1.5 	1.0 	0.8 	0.9 	1.3 	 	   
WAUK-AM	Sports		WALT-WEST	0.7 	1.1 	0.7 	1.2 	1.0 	 	   
WMCS-AM	Urban AC	Milwaukee 	1.2 	1.2 	1.0 	0.7 	1.0 	 	   
WGLB-AM	Gospel		Kinlow 		0.5 	0.4 	0.4 	0.0 	0.9 	 	   
WIND-AM	Spanish AC	Univision	0.6 	1.6 	0.8 	1.1 	0.9 	 	   
WEZY-FM	AC		Bliss 		0.6 	0.0 	0.5 	0.5 	0.8 	 	   
WGN-AM	News/Talk	Tribune 	0.6 	0.7 	0.7 	0.5 	0.7 	 	   
WNOV-AM	Urban 		Courier		1.2 	1.2 	1.2 	1.1 	0.7 	 	   
WBWI-FM	Country		Bliss 		1.1 	0.5 	0.5 	0.8 	0.6 	 	   
WEXT-FM	Country		NextMedia	0.6 	0.5 	0.6 	0.6 	0.5 	 	   
WBBM-AM	News		Infinity	0.5 	0.4 	0.0 	0.4 	0.4
	 	   
© 2004 Arbitron. May not be quoted or reproduced without prior written permission from Arbitron.