Milwaukee - Summer 2002 / Fall 2002 / Winter 2003 Phase 1 Arbitrons
12+
Population: 1,408,500 Surveyed:Continuously
Ethnic Comp.: Black 13.7%, Updated: February 27, 2003
Hispanic 4.3%, Asian 1.7% Next: March 27, 2003
Station Format Owner Fa Wi Sp 2002 Su 2002Fa 2002 Wi'03 -
2001 2002 P1
WTMJ-AM News/Talk Journal 10.7 9.1 10.5 10.5 9.4 9.6
WKKV-FM Urban Clear 7.2 6.5 7.1 7.7 8.1 7.7
Channel
WKLH-FM Classic Hits Saga 6.0 5.3 5.8 5.9 5.7 6.0
WMIL-FM Country Clear 6.4 7.2 6.4 6.1 5.7 5.8
Channel
WXSS-FM CHR/Pop Entercom 5.2 6.1 5.7 5.5 4.8 5.7
WISN-AM Talk Clear 4.9 4.1 4.7 4.7 5.6 5.3
Channel
WLZR-FM Active Rock Saga 5.6 5.4 5.2 5.1 5.7 4.9
WKTI-FM Hot AC Journal 5.1 4.9 4.6 5.2 5.3 4.7
WLTQ-FM AC Clear 5.6 4.7 3.7 3.9 4.7 4.5
Channel
WRIT-FM Oldies Clear 4.0 3.5 4.1 3.9 4.4 3.9
Channel
WJZI-FM Smooth Jazz Milwaukee 2.7 3.0 2.7 3.5 3.3 3.7
WMYX-FM Hot AC Entercom 5.1 5.6 5.1 4.5 3.5 3.7
WOKY-AM Adult Clear 5.9 4.2 4.2 4.1 3.7 3.6
Standards Channel
WJMR-FM Urban AC Saga 2.1 3.3 3.4 2.9 3.5 3.3
WLUM-FM Alternative* Milwaukee 1.4 2.1 2.7 2.3 2.6 2.8
WFMR-FM Classical Saga 2.0 2.4 2.1 2.8 2.7 2.7
WFZH-FM Christian AC Salem 0.0 1.2 1.2 1.4 1.7 1.9
WTKM-A/F Country Kettle 0.6 1.3 1.3 0.7 1.3 1.7
Oldies Moraine
WAUK-AM Sports WALT-WEST 0.9 0.7 0.6 0.7 0.8 1.0
WMCS-AM Urban AC Milwaukee 1.7 1.5 1.4 1.5 1.2 1.0
WBWI-FM Country Bliss 0.5 0.5 0.7 0.5 0.8 0.8
WGLB-FM Classic Hits Kinlow 0.0 0.4 0.4 0.5 0.5 0.7
WGN-AM News/Talk Tribune 0.6 0.7 0.4 0.5 0.7 0.7
WNOV-AM Urban Courier 1.5 1.5 1.0 1.9 0.9 0.6
WEZY-FM AC Bliss 0.3 0.4 0.5 0.6 0.6 0.5
WBBM-AM News Infinity 0.5 0.4 0.6 0.4 0.4 0.4
WBJX-AM Spanish 0.0 0.0 0.0 0.0 0.0 0.4
Variety
WEXT-FM Country NextMedia 0.4 0.5 0.3 0.0 0.4 0.4
WIIL-FM Rock NextMedia 0.4 0.5 0.5 0.0 0.0 0.4
WIND-AM Reg. Mex. Hispanic 0.3 0.0 0.0 0.8 0.0 0.4
* Was Active Rock until Summer 2002, was Rock until December 2001.
) 2003 Arbitron. May not be quoted or reproduced without prior written
permission from Arbitron.