Milwaukee, WI -  Arbitrons - Winter 2001 - Phase 1

12+
Population:  1,396,200                  Surveyed:Continuously
Ethnic Comp.:Black 13.7%,               Updated: March 2, 2001
             Hispanic 4.3%, Asian 1.7%  Next: March 30, 2001

Station    Format     Owner    Fa '99   Wi     Sp   Su 2000 Fa 2000 Wi '01
                                       2000   2000                   - P1
WTMJ-AM    News/Talk  Journal   10.8   8.5    9.2    10.4    10.4    9.6

WKKV-FM    Urban      Clear     7.4    6.5    7.0    7.1     7.4     7.9
                      Channel

WMIL-FM    Country    Clear     6.0    5.9    7.5    6.6     7.5     6.9
                      Channel
WXSS-FM    CHR/Pop    Entercom  7.9    6.9    7.5    7.1     6.4     6.6

WKLH-FM    Classic    Saga      6.0    5.7    6.3    5.8     5.3     5.8
           Rock

WOKY-AM    Adult      Clear     5.9    5.2    5.3    5.3     5.4     5.5
           Standards  Channel
WMYX-FM    Hot AC     Entercom  4.6    5.3    5.3    4.7     4.7     5.1

WISN-AM    Talk       Clear     5.2    4.6    4.8    4.9     4.9     5.0
                      Channel

WLZR-FM    Active     Saga      5.5    5.9    6.4    6.4     5.6     5.0
           Rock
WKTI-FM    Hot AC     Journal   4.5    5.4    4.8    4.8     4.8     4.5

WLTQ-FM    AC         Clear     3.8    4.2    3.7    4.2     4.4     3.9
                      Channel

WRIT-FM    Oldies     Clear     3.3    4.3    4.1    3.8     4.6     3.9
                      Channel
WJZI-FM    NAC/SJ     Milwaukee 3.1    3.3    2.4    3.6     3.7     3.7
WFMR-FM    Classical* Saga      1.8    2.9    1.8    1.6     2.7     3.2

WJMR-FM    Rhythmic   Saga      2.3    2.5    2.8    2.6     1.9     2.3
           Oldies*
WLUM-FM    Rock       Milwaukee 2.2    2.2    2.3    2.6     2.3     1.9
WNOV-AM    Urban      Courier   0.9    1.6    1.0    1.0     1.0     1.5
WMCS-AM    Urban AC   Milwaukee 1.5    1.5    1.4    1.1     1.8     1.4
WEZY-FM    AC         Bliss     0.6    0.9    0.7    0.7     1.1     1.2

WTKM-A/F   Country    Kettle    0.9    1.3    1.4    0.9     0.8     0.7
                      Moraine
WBWI-FM    Country    Bliss     0.8    0.5    0.4    0.3     0.5     0.6
WEXT-FM    Country    NextMedia 0.5    0.4    0.7    0.3     0.5     0.6
WAUK/WAUX  Sports     WALT-WEST 0.7    1.0    0.6    0.8     0.7     0.5
WIIL-FM    Rock       NextMedia 0.6    0.4    0.4    0.6     0.5     0.5

WGN-AM     Full       Tribune   0.8    0.7    0.7    1.0     0.4     0.4
           Service
WIND-AM    Reg. Mex.  Hispanic  0.0    0.3    0.0    0.0     0.0     0.4
WJYI-AM    Religious  Saga      0.0    0.0    0.0    0.0     0.4     0.4

* WFMR-FM and WJMR-FM swapped frequencies on December 1
© 2001 Arbitron. May not be quoted or reproduced without prior written
permission from Arbitron.