Milwaukee, WI - Summer '99 Arbitron

12+
Population: 1,377,100                   Surveyed:Continuously
Ethnic Comp.: Black 13.7%,              Updated: October 25, 1999
              Hispanic 4.3%,
              Asian 1.7%

Station     Format      Owner       Su '98 Fa '98 Wi '99  Sp '99 Su '99

WTMJ-AM     News/Talk   Journal     11.5    11.3   8.7     9.1    9.6
WMIL-FM     Country     Clear        7.7    7.3    5.2     6.1    6.6
                        Channel
WXSS-FM     CHR/Pop     Entercom     4.4    4.8    4.8     6.0    6.5
WKKV-FM     Urban       Clear        7.0    6.8    6.2     6.4    6.2
                        Channel
WKLH-FM     Classic RockSaga         6.0    6.1    6.2     5.9    5.8
WKTI-FM     Hot AC      Journal      4.5    5.8    4.1     5.3    5.4
WLTQ-FM     AC          AMFM         4.0    4.5    5.9     4.2    4.8
WLZR-FM     Rock        Saga         6.4    6.8    7.9     6.0    4.8
WOKY-AM     Adult       Clear        5.0    5.8    5.9     4.2    4.8
            Standards   Channel
WISN-AM     Talk        AMFM         5.1    5.0    5.6     5.4    4.6
WMYX-FM     Hot AC      Entercom     4.6    4.9    5.1     5.1    4.3
WZTR-FM     Oldies      Clear        4.2    3.6    4.2     4.4    4.2
                        Channel
WJZI-FM     NAC/SJ      Milwaukee    3.0    2.7    3.9     4.1    4.0
WJMR-FM     Oldies*     Saga         2.1    2.8    1.9     3.0    3.4
WFMR-FM     Classical   Saga         1.5    1.9    2.2     2.0    2.4
WLUM-FM     Rock**      Milwaukee    1.9    1.7    1.9     2.3    2.3
WMCS-AM     Urban AC    Milwaukee    1.9    1.6    2.2     2.0    2.1
WNOV-AM     Urban       Courier      1.9    1.6    1.6     1.2    1.7
WTKM-A/F    Country     Kettle       1.9    0.7    1.1     1.5    1.2
                        Moraine
WGN-AM      Full ServiceTribune      0.9    0.4    0.5     1.1    0.8
WEXT-FM     Country     Pride        0.4    0.4    0.5     0.7    0.6
WEZY-FM     AC          Bliss        0.3    0.7    0.7     0.7    0.6
WIIL-FM     Rock        Pride        0.5    0.4    0.5     0.5    0.6
WAUK/WAUX   Sports      WALT-WEST    0.7    1.0    0.9     0.7    0.5
WBWI-FM     Country     Bliss        0.5    0.6    0.4     0.5    0.4
WGLB-AM     Gospel      Kinlow       0.3    0.4    0.5     0.5    0.4
WRJN-AM     News/Talk   Bliss        0.8    0.7    0.5     0.3    0.3
WBBM-AM     News        Infinity     0.3    0.3    0.0     0.4    0.0

* Was WPNT-FM (Hot AC) until April, WMJO-FM until June
**Was Adult Alternative until December
© 1999 Arbitron. May not be quoted or reproduced without prior written
permission from Arbitron.