Milwaukee-Racine, WI - Summer '98 AccuTrack
Spr '98 Sum '98
WKKV-FM (Urban) 12.0 9.9
WTMJ-AM (News/Talk) 9.3 8.4
WMIL-FM (Country) 8.5 7.4
WLZR-A/F (Rock) 6.5 7.1
WAMG-FM (CHR/Pop)* 2.0 6.8
WMYX-FM (AC) 6.0 5.7
WOKY-AM (Nostalgia) 4.6 5.5
WKLH-FM (Cl. Rock) 6.3 5.2
WKTI-FM (Hot AC) 4.8 4.8
WISN-AM (News/Talk) 2.9 4.5
WZTR-FM (Oldies) 4.0 4.5
WPNT-FM (Hot AC) 4.3 4.1
WJZI-FM (NAC/SJ) 3.2 3.2
WLTQ-FM (AC) 2.6 2.7
WLUM-FM (Rock)** 3.7 2.2
WUWM-FM (Jazz) 1.9 2.2
WFMR-FM (Classical) 2.4 2.0
WMCS-AM (Urban/AC) 1.6 1.8
WNOV-AM (Urban) 1.5 1.4
WTKM-A/F (Country) .6 .9
WVCY-FM (Religious) 1.1 .9
WGN-AM (Full Serv) .5 .8
WMSE-FM (Alternative) 1.0 .7
WEZY-FM (AC) .4 .6
WBBM-AM (News) .3 .5
WEXT-FM (Country) .6 .5
WGLB-AM (Gospel) .3 .5
WHAD-FM (Classical) 1.0 .5
WAUK/WAUX (Sports) .2 .4
WRJN-AM (News/Talk) .5 .3
Top Ten 18-34 Stations
Spr '98 Sum '98
WLZR-A/F 12.3 15.0
WKKV-FM 20.3 13.9
WMIL-FM 6.4 10.0
WAMG-FM* 4.0 8.1
WPNT-FM 8.5 8.0
WKTI-FM 5.9 7.3
WMYX-FM 6.5 5.9
WKLH-FM 6.9 5.1
WLUM-FM** 6.4 5.0
WISN-AM 1.0 3.5
Top Ten 25-54 Stations
Spr '98 Sum '98
WKLH-FM 9.7 8.7
WMIL-FM 8.7 8.1
WMYX-FM 8.0 8.0
WLZR-A/F 7.9 7.9
WKTI-FM 7.3 7.2
WKKV-FM 7.2 6.5
WTMJ-AM 5.4 6.4
WZTR-FM 5.8 6.1
WISN-AM 2.6 4.6
WJZI-FM 4.7 4.4
* Was AC until June 19
** Was Alternative until June 23
) 1998 Strategic Media Research. May not be quoted or reproduced without prior written permission from Strategic Media
Research.