Milwaukee - Summer 2003 Arbitrons
12+ Population: 1,408,500			Surveyed: 	Continuously	
Ethnic Comp.:	Black 13.7%,			Updated:	October 16, 2003	
		Hispanic 4.3%, Asian 1.7% 	Next:		November 20, 2003	
				

Station		Format		Owner		Su 2002	Fa 2002	Wi 2003	Sp 2003	Su 2003		
WTMJ-AM		News/Talk	Journal		10.5 	9.4 	9.6 	9.1 	9.6 		
WKKV-FM		Urban 		Clear Channel	7.7 	8.1 	6.0 	7.3 	6.9 		
WKLH-FM		Classic Hits	Saga 		5.9 	5.7 	6.3 	6.5 	6.7 		
WMIL-FM		Country		Clear Channel 	6.1 	5.7 	7.3 	5.7 	6.2 		
WXSS-FM		CHR/Pop		Entercom 	5.5 	4.8 	5.1 	4.9 	5.5 		
WLZR-FM		Active Rock	Saga 		5.1 	5.7 	5.2 	6.3 	5.3 		
WKTI-FM		Hot AC		ournal 		5.2 	5.3 	4.9 	5.4 	5.1 		
WISN-AM		Talk		Clear Channel	4.7 	5.6 	4.8 	5.0 	5.0 		
WOKY-AM		Adult Standards	Clear Channel	4.1 	3.7 	4.5 	3.3 	4.9 		
WRIT-FM		Oldies		Clear Channel 	3.9 	4.4 	3.6 	3.8 	4.8 		
WLTQ-FM		AC		Clear Channel	3.9 	4.7 	4.4 	3.4 	4.2 		
WMYX-FM		Hot AC		Entercom 	4.5 	3.5 	4.2 	5.0 	4.2 		
WJZI-FM		Smooth Jazz	Milwaukee 	3.5 	3.3 	4.2 	2.6 	3.2 		
WJMR-FM		Urban AC	Saga 		2.9 	3.5 	2.2 	4.3 	3.0 		
WLUM-FM		Alternative	Milwaukee	2.3 	2.6 	2.2 	2.4 	2.1 		
WFMR-FM		Classical	Saga 		2.8 	2.7 	2.2 	2.2 	1.9 		
WFZH-FM		Christian AC	Salem		1.4 	1.7 	1.5 	1.6 	1.2 		
WNOV-AM		Urban 		Courier		1.9 	0.9 	1.2 	1.2 	1.2 		
WMCS-AM		Urban AC	Milwaukee 	1.5 	1.2 	1.2 	1.2 	1.0 		
WIND-AM		Spanish Talk	Univision	0.8 	0.0 	0.6 	1.6 	0.8 		
WTKM-A/F	Country Oldies	Kettle Moraine 	0.7 	1.3 	1.5 	1.0 	0.8 		
WAUK-AM		Sports		WALT-WEST 	0.7 	0.8 	0.7 	1.1 	0.7 		
WGN-AM		News/Talk	Tribune 	0.5 	0.7 	0.6 	0.7 	0.7 		
WDRV/WWDV	Classic Hits*	Bonneville	0.0 	0.0 	0.0 	0.7 	0.6 		
WEXT-FM		Country		NextMedia	0.0 	0.4 	0.6 	0.5 	0.6 		
WIIL-FM		Rock		NextMedia	0.0 	0.0 	0.4 	0.0 	0.6 		
WBWI-FM		Country		Bliss 		0.5 	0.8 	1.1 	0.5 	0.5 		
WEZY-FM		AC		Bliss 		0.6 	0.6 	0.6 	0.0 	0.5 		
WKSH-AM		Children's	Disney		0.0 	0.0 	0.0 	0.0 	0.5 		
WBJX-AM		Spanish Variety	WBJX Inc.	0.0 	0.0 	0.7 	0.0 	0.4 		
WGLB-AM		Gospel		Kinlow 		0.5 	0.0 	0.5 	0.4 	0.4 		
WJJO-FM		Rock		Mid-West Family 0.0 	0.0 	0.0 	0.0 	0.4 		
WBBM-AM		News		Infinity	0.4 	0.4 	0.5 	0.4 	0.0
 		
* WWDV-FM was WTNX-FM and simulcasted WTMX-FM until December 2002 © 2003 Arbitron.
May not be quoted or reproduced without prior written permission from Arbitron.