Milwaukee - Summer 2002 Phase 1 Arbitrons
12+
Population: 1,408,600 Surveyed:Continuously
Ethnic Comp.: Black 13.7%, Updated: August 23, 2002
Hispanic 4.3%, Asian 1.7% Next: September 23, 2002
Station Format Owner Sp 2001Su 2001 Fa 2001Wi 2002 Sp 2002 Su'02
- P1
WTMJ-AM News/Talk Journal 10.3 11.0 10.7 9.1 10.5 10.0
WKKV-FM Urban Clear 6.0 7.4 7.2 6.5 7.1 6.8
Channel
WMIL-FM Country Clear 6.5 6.7 6.4 7.2 6.4 6.8
Channel
WKLH-FM Classic Saga 5.9 5.8 6.0 5.3 5.8 5.9
Hits
WXSS-FM CHR/Pop Entercom 5.6 7.0 5.2 6.1 5.7 5.3
WMYX-FM Hot AC Entercom 5.8 4.3 5.1 5.6 5.1 5.2
WLZR-FM Active RockSaga 5.9 5.4 5.6 5.4 5.2 5.0
WISN-AM Talk Clear 4.7 5.2 4.9 4.1 4.7 4.6
Channel
WKTI-FM AC* Journal 4.6 4.5 5.1 4.9 4.6 4.6
WLTQ-FM AC Clear 3.9 3.7 5.6 4.7 3.7 4.2
Channel
WRIT-FM Oldies Clear 5.2 3.9 4.0 3.5 4.1 4.2
Channel
WOKY-AM Adult Clear 5.1 5.6 5.9 4.2 4.2 3.6
Standards Channel
WJMR-FM Urban AC Saga 2.2 2.0 2.1 3.3 3.4 3.3
WLUM-FM Active Milwaukee 2.2 2.1 1.4 2.1 2.7 2.9
Rock**
WJZI-FM Smooth JazzMilwaukee 3.4 2.5 2.7 3.0 2.7 2.8
WFMR-FM Classical Saga 1.9 2.1 2.0 2.4 2.1 2.7
WNOV-AM Urban Courier 1.3 1.3 1.5 1.5 1.0 1.7
WFZH-FM Christian Salem 0.0 0.0 0.0 1.2 1.2 1.4
AC
WMCS-AM Urban AC Milwaukee 1.3 1.6 1.7 1.5 1.4 1.4
WBWI-FM Country Bliss 0.6 0.5 0.5 0.5 0.7 0.9
WAUK-AM Sports WALT-WEST 0.8 0.8 0.9 0.7 0.6 0.7
WTKM-A/F Country Kettle 0.7 1.4 0.6 1.3 1.3 0.7
Moraine
WBBM-AM News Infinity 0.4 0.0 0.5 0.4 0.6 0.5
WGLB-AM Gospel Kinlow 0.3 0.0 0.0 0.0 0.5 0.5
WGN-AM Full Tribune 0.6 0.5 0.6 0.7 0.4 0.5
Service
WEZY-FM AC Bliss 0.6 0.5 0.3 0.4 0.5 0.4
WGLB-FM Classic Kinlow 0.0 0.0 0.0 0.4 0.4 0.4
Hits
WIIL-FM Rock NextMedia 0.5 0.4 0.4 0.5 0.5 0.4
* Evolved from Hot AC during January
** Was Rock until December
) 2002 Arbitron. May not be quoted or reproduced without prior written
permission from Arbitron.