Milwaukee - Summer 2001 Arbitrons

12+
Population:   1,396,200                    Surveyed:Continuously
Ethnic Comp.: Black 13.7%,                 Updated: October 22, 2001
              Hispanic 4.3%, Asian 1.7%    Next: November 26, 2001


Station    Format     Owner     Su 2000Fa 2000 Wi 2001 Sp 2001Su 2001

WTMJ-AM    News/Talk  Journal    10.4   10.4    10.2    10.3   11.0

WKKV-FM    Urban      Clear      7.1     7.4    5.8     6.0     7.4
                      Channel
WXSS-FM    CHR/Pop    Entercom   7.1     6.4    6.6     5.6     7.0

WMIL-FM    Country    Clear      6.6     7.5    7.3     6.5     6.7
                      Channel

WKLH-FM    Classic    Saga       5.8     5.3    6.7     5.9     5.8
           Hits*

WOKY-AM    Adult      Clear      5.3     5.4    4.8     5.1     5.6
           Standards  Channel
WLZR-FM    Active RockSaga       6.4     5.6    4.6     5.9     5.4

WISN-AM    Talk       Clear      4.9     4.9    5.5     4.7     5.2
                      Channel
WKTI-FM    Hot AC     Journal    4.8     4.8    4.5     4.6     4.5
WMYX-FM    Hot AC     Entercom   4.7     4.7    4.8     5.8     4.3

WRIT-FM    Oldies     Clear      3.8     4.6    3.6     5.2     3.9
                      Channel

WLTQ-FM    AC         Clear      4.2     4.4    3.7     3.9     3.7
                      Channel
WJZI-FM    Smooth JazzMilwaukee  3.6     3.7    3.1     3.4     2.5
WFMR-FM    Classical**Saga       1.6     2.7    2.8     1.9     2.1
WLUM-FM    Rock       Milwaukee  2.6     2.3    2.1     2.2     2.1

WJMR-FM    Rhythmic   Saga       2.6     1.9    2.2     2.2     2.0
           Oldies**
WMCS-AM    Urban AC   Milwaukee  1.1     1.8    1.7     1.3     1.6

WTKM-A/F   Country    Kettle     0.9     0.8    0.9     0.7     1.4
                      Moraine
WNOV-AM    Urban      Courier    1.0     1.0    1.7     1.3     1.3
WEXT-FM    Country    NextMedia  0.3     0.5    0.3     0.5     1.0
WAUK/WAUX  Sports     WALT-WEST  0.8     0.7    0.8     0.8     0.8
WBWI-FM    Country    Bliss      0.3     0.5    0.6     0.6     0.5
WEZY-FM    AC         Bliss      0.7     1.1    0.9     0.6     0.5

WGN-AM     Full       Tribune    1.0     0.4    0.5     0.6     0.5
           Service
WIIL-FM    Rock       NextMedia  0.6     0.5    0.7     0.5     0.4
WLS-AM     Talk       ABC        0.0     0.0    0.0     0.0     0.4
WRJN-AM    News/Talk  Bliss      0.4     0.4    0.0     0.6     0.4
WEMP-AM    Religious  Sinclair   0.0     0.0    0.3     0.3     0.3

WJJO-FM    Rock       Mid-West   0.0     0.0    0.0     0.5     0.3
                      Family
WJYI-AM    Religious  Saga       0.0     0.4    0.5     0.0     0.3

* Evolved from Classic Rock during February
** WFMR-FM and WJMR-FM swapped frequencies on December 1
© 2001 Arbitron. May not be quoted or reproduced without prior written
permission from Arbitron.