Milwaukee - Summer 2000 Phase 1 Arbitrons
12+
Population: 1,384,500 Surveyed:Continuously
Ethnic Comp.: Black 13.7%, Updated: August 24, 2000
Hispanic 4.3%, Asian 1.7% Next: September 21, 2000
Station Format Owner Sp '99 Su '99 Fa '99 Wi 2000 Sp 2000 Su '00 -
P1
WTMJ-AM News/Talk Journal 9.1 9.6 10.8 8.5 9.2 10.1
WXSS-FM CHR/Pop Entercom 6.0 6.5 7.9 6.9 7.5 7.9
WKKV-FM Urban Clear 6.4 6.2 7.4 6.5 7.0 6.7
Channel
WMIL-FM Country Clear 6.1 6.6 6.0 5.9 7.5 6.7
Channel
WOKY-AM Adult Clear 4.2 4.8 5.9 5.2 5.3 6.1
Standards Channel
WKLH-FM Classic Saga 5.9 5.8 6.0 5.7 6.3 5.9
Rock
WLZR-FM Rock Saga 6.0 4.8 5.5 5.9 6.4 5.6
WMYX-FM Hot AC Entercom 5.1 4.3 4.6 5.3 5.3 5.5
WISN-AM Talk AMFM 5.4 4.6 5.2 4.6 4.8 5.1
WKTI-FM Hot AC Journal 5.3 5.4 4.5 5.4 4.8 4.6
WLTQ-FM AC AMFM 4.2 4.8 3.8 4.2 3.7 4.2
WRIT-FM Oldies* Clear 4.4 4.2 3.3 4.3 4.1 3.9
Channel
WJZI-FM NAC/SJ Milwaukee 4.1 4.0 3.1 3.3 2.4 2.9
WLUM-FM Rock Milwaukee 2.3 2.3 2.2 2.2 2.3 2.5
WJMR-FM Oldies Saga 3.0 3.4 2.3 2.5 2.8 2.4
WFMR-FM Classical Saga 2.0 2.4 1.8 2.9 1.8 1.6
WMCS-AM Urban AC Milwaukee 2.0 2.1 1.5 1.5 1.4 1.4
WTKM-A/F Country Kettle 1.5 1.2 0.9 1.3 1.4 1.0
Moraine
WEZY-FM AC Bliss 0.7 0.6 0.6 0.9 0.7 0.9
WGN-AM Full Tribune 1.1 0.8 0.8 0.7 0.7 0.9
Service
WNOV-AM Urban Courier 1.2 1.7 0.9 1.6 1.0 0.9
WAUK/WAUX Sports WALT-WEST 0.7 0.5 0.7 1.0 0.6 0.8
WEXT-FM Country Pride 0.7 0.6 0.5 0.4 0.7 0.7
WIIL-FM Rock Pride 0.5 0.6 0.6 0.4 0.4 0.7
WBWI-FM Country Bliss 0.5 0.4 0.8 0.5 0.4 0.5
WGLB-AM Gospel Kinlow 0.5 0.4 0.6 0.0 0.3 0.4
WMAQ-AM News Infinity 0.0 0.0 0.0 0.3 0.0 0.4
WRJN-AM News/Talk Bliss 0.3 0.3 0.5 0.5 0.5 0.4
WBBM-AM News Infinity 0.4 0.0 0.4 0.4 0.0 0.3
* Was WZTR-FM until January 1
© 2000 Arbitron. May not be quoted or reproduced without prior written
permission from Arbitron.