Milwaukee - Summer '99 Phase 1 Arbitrons

12+
Population:	1,377,100			Surveyed:Continuously
Ethnic Comp.:	Black 13.7%,             	Updated: September 3, 1999
              	Hispanic 4.3%, Asian 1.7%    	Next: September 25, 1999

Station    Format    Owner     Sp '98 Su '98Fa '98Wi '99 Sp '99 Su99-P1
WTMJ-AM    News/Talk Journal    9.2   11.5   11.3  8.7    9.1    9.5

WMIL-FM    Country   Clear      7.7    7.7   7.3   5.2    6.1    6.8
                     Channel
WLZR-FM    Rock      Saga       6.2    6.4   6.8   7.9    6.0    5.8

WKKV-FM    Urban     Clear      6.7    7.0   6.8   6.2    6.4    5.7
                     Channel
WKTI-FM    Hot AC    Journal    5.3    4.5   5.8   4.1    5.3    5.6

WKLH-FM    Classic   Saga       5.6    6.0   6.1   6.2    5.9    5.5
           Rock
WXSS-FM    CHR/Pop   Entercom   3.0    4.4   4.8   4.8    6.0    5.5
WMYX-FM    Hot AC    Entercom   5.3    4.6   4.9   5.1    5.1    5.0
WISN-AM    Talk      AMFM       4.5    5.1   5.0   5.6    5.4    4.9

WZTR-FM    Oldies    Clear      4.2    4.2   3.6   4.2    4.4    4.7
                     Channel

WOKY-AM    Nostalgia Clear      5.9    5.0   5.8   5.9    4.2    4.6
                     Channel
WLTQ-FM    AC        AMFM       4.1    4.0   4.5   5.9    4.2    4.5
WJMR-FM    Oldies*   Saga       4.2    2.1   2.8   1.9    3.0    3.6
WJZI-FM    NAC/SJ    Milwaukee  2.6    3.0   2.7   3.9    4.1    3.6
WLUM-FM    Rock**    Milwaukee  2.7    1.9   1.7   1.9    2.3    2.2
WFMR-FM    Classical Saga       2.8    1.5   1.9   2.2    2.0    2.1
WMCS-AM    Urban AC  Milwaukee  2.4    1.9   1.6   2.2    2.0    2.0
WNOV-AM    Urban     Courier    1.6    1.9   1.6   1.6    1.2    1.4

WTKM-A/F   Country   Kettle     0.9    1.9   0.7   1.1    1.5    1.4
                     Moraine

WGN-AM     Full      Tribune    0.7    0.9   0.4   0.5    1.1    1.0
           Service
WIIL-FM    Rock      Pride      0.6    0.5   0.4   0.5    0.5    0.8
WAUK/WAUX  Sports    WALT-WEST  0.4    0.7   1.0   0.9    0.7    0.7
WEXT-FM    Country   Pride      0.5    0.4   0.4   0.5    0.7    0.7
WGLB-AM    Gospel    Kinlow     0.4    0.3   0.4   0.5    0.5    0.7
WEZY-FM    AC        Bliss      0.7    0.3   0.7   0.7    0.7    0.6
WBBM-AM    News      Infinity   0.3    0.3   0.3   0.0    0.4    0.4
WRJN-AM    News/Talk Bliss      0.7    0.8   0.7   0.5    0.3    0.4
WBWI-FM    Country   Bliss      0.7    0.5   0.6   0.4    0.5    0.3

* Was WPNT-FM (Hot AC) until April, WMJO-FM until June
**Was Adult Alternative until December

© 1999 Arbitron. May not be quoted or reproduced without prior written
permission from Arbitron.