Milwaukee - Spring '99 Phase 2 Arbitrons

12+
Population: 1,377,100		Surveyed:Continuously
Ethnic Comp.:	Black 13.7%,	Updated: July 2, 1999
		Hispanic 4.3%,	Surveyed:July 30, 1999		
		Asian 1.7%


Station  Format    Owner      Wi   Sp    Su    Fa    Wi  Sp99-P1Sp99-P2
                             '98   '98   '98  '98   '99
WTMJ-AM  News/Talk Journal   9.2  9.2   11.5 11.3   8.7   8.5     9.1
WLZR-FM  Rock      Saga      6.4  6.2   6.4   6.8   7.9   7.2     6.4
WKKV-FM  Urban     Clear     6.6  6.7   7.0   6.8   6.2   6.1     6.1

WKLH-FM  Classic   Saga      6.7  5.6   6.0   6.1   6.2   6.4     5.9
         Rock

WMIL-FM  Country   Clear     6.9  7.7   7.7   7.3   5.2   5.1     5.8
                   Channel
WXSS-FM  CHR/Pop   Sinclair  2.4  3.0   4.4   4.8   4.8   5.5     5.8
WMYX-FM  Hot AC    Sinclair  5.1  5.3   4.6   4.9   5.1   5.3     5.5
WISN-AM  Talk      Capstar   4.9  4.5   5.1   5.0   5.6   5.7     5.4

WOKY-AM  Nostalgia Clear     4.6  5.9   5.0   5.8   5.9   5.6     5.1
                   Channel
WKTI-FM  Hot AC    Journal   4.9  5.3   4.5   5.8   4.1   4.2     4.8
WLTQ-FM  AC        Capstar   5.0  4.1   4.0   4.5   5.9   5.9     4.7

WZTR-FM  Oldies    Clear     4.1  4.2   4.2   3.6   4.2   3.7     4.1
                   Channel
WJZI-FM  NAC/SJ    Milwaukee 2.7  2.6   3.0   2.7   3.9   4.3     4.0
WFMR-FM  Classical Saga      2.3  2.8   1.5   1.9   2.2   2.3     2.5
WMJO-FM  Oldies*   Saga      3.8  4.2   2.1   2.8   1.9   1.6     2.1
WLUM-FM  Rock**    Milwaukee 2.6  2.7   1.9   1.7   1.9   1.9     2.0
WMCS-AM  Urban AC  Milwaukee 2.1  2.4   1.9   1.6   2.2   2.1     2.0
WNOV-AM  Urban     Courier   1.7  1.6   1.9   1.6   1.6   1.3     1.5

WTKM-A/F Country   Kettle    1.1  0.9   1.9   0.7   1.1   1.0     1.5
                   Moraine
WAUK/WAUXSports    WALT-WEST 0.5  0.4   0.7   1.0   0.9   0.9     0.9

WGN-AM   Full      Tribune   0.4  0.7   0.9   0.4   0.5   0.7     0.7
         Service
WGLB-AM  Gospel    Kinlow    0.5  0.4   0.3   0.4   0.5   0.4     0.6
WBWI-FM  Country   Bliss     0.5  0.7   0.5   0.6   0.4   0.5     0.5
WEXT-FM  Country   Pride     0.7  0.5   0.4   0.4   0.5   0.4     0.5
WEZY-FM  AC        Bliss     1.0  0.7   0.3   0.7   0.7   0.7     0.5

WGLB-FM  Classic   Kinlow    0.0  0.0   0.7   0.0   0.5   0.5     0.5
         Hits
WIIL-FM  Rock      Pride     0.5  0.6   0.5   0.4   0.5   0.4     0.4



* Was WPNT-FM (Hot AC) until April
**Was Adult Alternative until December
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permission from Arbitron.