Milwaukee-Racine

Spring '98 AccuTrack

                     Win '98     Spr '98
WKKV-FM (Urban)      12.0        12.0
WTMJ-AM (News/Talk)  10.7         9.3
WMIL-FM (Country)     7.1         8.5
WLZR-A/F (Rock)       7.6         6.5
WKLH-FM (Cl. Rock)    5.8         6.3
WMYX-FM (AC)          6.1         6.0
WKTI-FM (Hot AC)      4.9         4.8
WOKY-AM (Nostalgia)   4.7         4.6
WPNT-FM (Hot AC)      4.6         4.3
WZTR-FM (Oldies)      3.4         4.0
WLUM-FM (Alternat)*   4.2         3.7
WJZI-FM (NAC/SJ)      2.2         3.2
WISN-AM (News/Talk)   3.5         2.9
WLTQ-FM (AC)          2.9         2.6
WFMR-FM (Classical)   1.6         2.4
WAMG-FM (AC)**        2.3         2.0
WUWM-FM (Jazz)        1.8         1.9
WMCS-AM (Urban/AC)    1.6         1.6
WNOV-AM (Urban)       2.0         1.5
WVCY-FM (Religious)   1.3         1.1
WHAD-FM (Classical)    .6         1.0
WMSE-FM (Alternative)  .7         1.0
WBWI-FM (Country)      .3          .9
WYMS-FM (Jazz)         .5          .8
WEXT-FM (Country)      .3          .6
WIIL-FM (Rock)         .5          .6
WTKM-A/F (Country)     .5          .6
WEMP-FM (Oldies)       .3          .5
WGN-AM (Full Serv)     .7          .5
WRJN-AM (News/Talk)    .8          .5

Top Ten 18-34 Stations

                     Win '98     Spr '98
WKKV-FM              21.1        20.3
WLZR-A/F             15.2        12.3
WPNT-FM               7.9         8.5
WKLH-FM               4.5         6.9
WMYX-FM               8.9         6.5
WLUM-FM*              7.3         6.4
WMIL-FM               6.5         6.4
WKTI-FM               5.5         5.9
WAMG-FM**             2.0         4.0
WTMJ-AM               3.8         3.0

Top Ten 25-54 Stations

                     Win '98     Spr '98
WKLH-FM               8.6         9.7
WMIL-FM               7.1         8.7
WMYX-FM               7.8         8.0
WLZR-A/F              8.4         7.9
WKTI-FM               6.6         7.3
WKKV-FM               8.2         7.2
WZTR-FM               4.8         5.8
WTMJ-AM               7.8         5.4
WJZI-FM               3.1         4.7
WPNT-FM               4.1         4.4

* Switched to a Rock format on June 23
** Switched to CHR/Pop on June 19
© 1998 Strategic Media Research. May not be quoted or reproduced without 
prior written permission from Strategic Media Research.