Milwaukee - Spring 2004 Phase 1 Arbitrons
12+
Station	      Group Owner	Format		Wi'03     Sp'03     Su'03     Fa'03     Wi'04     Sp'04 P1  
WTMJ-AM       Journal       	News/Talk       9.6       9.1       9.6       10.0      10.3      9.7  
WKKV-FM       Clear Channel    	Urban       	6.0       7.3       6.9       6.5       6.5       7.2  
WKLH-FM       Saga       	Classic Hits    6.3       6.5       6.7       7.3       6.2       6.8  
WMIL-FM       Clear Channel     Country       	7.3       5.7       6.2       6.8       7.0       6.7  
WLZR-FM       Saga       	Active Rock     5.2       6.3       5.3       4.8       6.0       5.7  
WXSS-FM       Entercom       	CHR/Pop       	5.1       4.9       5.5       3.9       5.4       5.1  
WKTI-FM       Journal       	Hot AC       	4.9       5.4       5.1       5.2       4.7       4.7  
WISN-AM       Clear Channel     News/Talk       4.8       5.0       5.0       4.4       4.2       4.3  
WMYX-FM       Entercom       	Hot AC       	4.2       5.0       4.2       5.1       4.3       4.1  
WRIT-FM       Clear Channel     Oldies       	3.6       3.8       4.8       4.1       4.3       3.8  
WLTQ-FM       Clear Channel     AC       	4.4       3.4       4.2       4.8       3.4       3.3  
WOKY-AM       Clear Channel     Adult Standards 4.5       3.3       4.9       3.7       3.4       3.3  
WJZI-FM       Milwaukee Radio   Smooth Jazz     4.2       2.6       3.2       2.5       2.8       2.9  
WJMR-FM       Saga       	Urban AC       	2.2       4.3       3.0       4.7       3.5       2.7  
WFMR-FM       Saga       	Classical       2.2       2.2       1.9       1.9       2.3       2.4  
WLUM-FM       Milwaukee Radio 	Alternative     2.2       2.4       2.1       2.5       2.2       2.2  
WFZH-FM       Salem       	Christian AC    1.5       1.6       1.2       1.3       1.7       1.4  
WMCS-AM       Milwaukee Radio  	Urban AC       	1.3       1.2       1.0       0.7       1.0       1.3  
WDRV-FM/WWDV-FM** Bonneville   	Classic Rock    0.0       0.4       0.6       0.4       1.3       1.2  
WIND-AM       Univision       	Spanish Contemp 0.6       1.6       0.8       1.1       0.9       1.2  
WEZY-FM       Bliss       	AC       	0.6       0.3       0.5       0.5       0.8       1.0  
WGLB-AM       Kinlow, Joel J.   Urban Gospel    0.5       0.4       0.4       0.3       0.9       1.0  
WAUK-AM       WALT-WEST WI	Sports       	0.7       1.1       0.7       1.2       1.0       0.9  
WBWI-FM       Bliss       	Country       	1.1       0.5       0.5       0.8       0.6       0.8  
WGN-AM        Tribune       	News/Talk       0.6       0.7       0.7       0.5       0.7       0.8  
WBJX-AM       WBJX       	Spanish Misc.   0.7       0.3       0.4       0.1       0.0       0.7  
WNOV-AM       Courier       	Urban AC      	1.2       1.2       1.2       1.1       0.7       0.7  
WEXT-FM       NextMedia       	Country       	0.6       0.5       0.6       0.6       0.5       0.6  
WRJN-AM       Bliss       	News/Talk       0.0       0.3       0.0       0.2       0.0       0.4  
WTKM-FM/WTKM-AM** Kettle MoraineCountry Oldies  1.5       1.0       0.8       0.9       1.3       0.4 

Notes:
WDRV-FM - Simulcasts WWDV-FM
WTKM-FM - Simulcasts WTKM-AM 

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May not be quoted or reproduced without prior written permission from Arbitron.