Milwaukee, WI - Spring 2004 Arbitrons
12+ Population:	1,420,300
Updated:	July 29, 2004
Surveyed:	Continuous
Next Update:	Aug 27, 2004
Ethnic Comp:	Black: 14.1 Hispanic: 5.9 

Station  	Group Owner  	  	 Format  	Sp'03	Su'03	Fa'03	Wi'04	Sp'04
WTMJ-AM 	Journal 		 News/Talk 	9.1 	9.6 	10.0 	10.3 	10.5
WKKV-FM 	Clear Channel 		 Urban 		7.3 	6.9 	6.5 	6.5 	7.1
WMIL-FM 	Clear Channel 		 Country 	5.7 	6.2 	6.8 	7.0 	6.7
WKLH-FM 	Saga 		  	 Classic Hits 	6.5 	6.7 	7.3 	6.2 	6.0
WLZR-FM 	Saga 		  	 Active Rock 	6.3 	5.3 	4.8 	6.0 	6.0
WXSS-FM 	Entercom 		 CHR/Pop 	4.9 	5.5 	3.9 	5.4 	5.8
WISN-AM 	Clear Channel 		 News/Talk 	5.0 	5.0 	4.4 	4.2 	4.9
WKTI-FM 	Journal 		 Hot AC 	5.4 	5.1 	5.2 	4.7 	4.5
WMYX-FM 	Entercom 		 Hot AC 	5.0 	4.2 	5.1 	4.3 	4.2
WOKY-AM 	Clear Channel 		 Adult Standard 3.3 	4.9 	3.7 	3.4 	3.5
WRIT-FM 	Clear Channel 		 Oldies 	3.8 	4.8 	4.1 	4.3 	3.3
WJMR-FM 	Saga 		  	 Urban AC 	4.3 	3.0 	4.7 	3.5 	2.9
WLTQ-FM 	Clear Channel 		 AC 		3.4 	4.2 	4.8 	3.4 	2.9
WJZI-FM 	Milwaukee Radio Alliance Smooth Jazz 	2.6 	3.2 	2.5 	2.8 	2.7
WFMR-FM 	Saga 		  	 Classical 	2.2 	1.9 	1.9 	2.3 	2.1
WLUM-FM 	Milwaukee Radio Alliance Alternative 	2.4 	2.1 	2.5 	2.2 	1.8
WFZH-FM 	Salem 		  	 Christian AC 	1.6 	1.2 	1.3 	1.7 	1.7
WEXT-FM 	NextMedia 		 Country 	0.5 	0.6 	0.6 	0.5 	1.5
WIND-AM 	Univision 		 Spanish Contem 1.6 	0.8 	1.1 	0.9 	1.5
WDRV-FM/WWDV-FM Bonneville 		 Classic Rock 	0.8 	0.7 	1.0 	1.3 	1.1
WNOV-AM 	Courier 		 Urban AC 	1.2 	1.2 	1.1 	0.7 	1.1
WMCS-AM 	Milwaukee Radio Alliance Talk 		1.2 	1.0 	0.7 	1.0 	1.0
WAUK-AM 	WALT-WEST Wisconsin 	 Sports 	1.1 	0.7 	1.2 	1.0 	0.8
WGN-AM 		Tribune 		 News/Talk 	0.7 	0.7 	0.5 	0.7 	0.8
WBJX-AM 	WBJX 		  	 Spanish Misc. 	0.0 	0.3 	0.4 	0.1 	0.7
WTKM-FM/WTKM-AM Kettle Moraine 		 Country Oldies 0.9 	0.8 	0.7 	1.1 	0.7
WBWI-FM 	Bliss 		  	 Country 	0.5 	0.5 	0.8 	0.6 	0.6
WEZY-FM 	Bliss 		  	 AC 		0.3 	0.5 	0.5 	0.8 	0.6
WGLB-AM 	Kinlow, Joel J. 	 Urban Gospel 	0.4 	0.4 	0.3 	0.9 	0.6
WRJN-AM 	Bliss 		  	 News/Talk 	0.3 	0.3 	0.2 	0.2 	0.5
WLS-AM 		ABC Radio 		 News/Talk 	0.0 	0.0 	0.0 	0.0 	0.4

More than one station on a line indicates a simulcast.

Notes:
WMCS-AM - Was Urban AC until April 12