Milwaukee, WI - Fall '99 Arbitron

12+
Population:		1,384,500                 Surveyed: Continuously
Ethnic Comp.:	Black 13.7%,              Updated: February 16, 2000
              	Hispanic 4.3%, Asian 1.7%

Station     Format      Owner      Fa '98 Wi '99 Sp '99 Su '99  Fa '99

WTMJ-AM     News/Talk   Journal    11.3    8.7    9.1    9.6     10.8
WXSS-FM     CHR/Pop     Entercom    4.8    4.8    6.0    6.5     7.9
WKKV-FM     Urban       Clear       6.8    6.2    6.4    6.2     7.4
                        Channel
WKLH-FM     Classic     Saga        6.1    6.2    5.9    5.8     6.0
            Rock
WMIL-FM     Country     Clear       7.3    5.2    6.1    6.6     6.0
                        Channel
WOKY-AM     Adult       Clear       5.8    5.9    4.2    4.8     5.9
            Standards   Channel
WLZR-FM     Rock        Saga        6.8    7.9    6.0    4.8     5.5
WISN-AM     Talk        AMFM        5.0    5.6    5.4    4.6     5.2
WMYX-FM     Hot AC      Entercom    4.9    5.1    5.1    4.3     4.6
WKTI-FM     Hot AC      Journal     5.8    4.1    5.3    5.4     4.5
WLTQ-FM     AC          AMFM        4.5    5.9    4.2    4.8     3.8
WZTR-FM     Oldies      Clear       3.6    4.2    4.4    4.2     3.3
                        Channel
WJZI-FM     NAC/SJ      Milwaukee   2.7    3.9    4.1    4.0     3.1
WJMR-FM     Oldies*     Saga        2.8    1.9    3.0    3.4     2.3
WLUM-FM     Rock        Milwaukee   1.7    1.9    2.3    2.3     2.2
WFMR-FM     Classical   Saga        1.9    2.2    2.0    2.4     1.8
WMCS-AM     Urban AC    Milwaukee   1.6    2.2    2.0    2.1     1.5
WNOV-AM     Urban       Courier     1.6    1.6    1.2    1.7     0.9
WTKM-A/F    Country     Kettle      0.7    1.1    1.5    1.2     0.9
                        Moraine
WBWI-FM     Country     Bliss       0.6    0.4    0.5    0.4     0.8
WGN-AM      Full        Tribune     0.4    0.5    1.1    0.8     0.8
            Service
WAUK/WAUX   Sports      WALT-WEST   1.0    0.9    0.7    0.5     0.7
WEZY-FM     AC          Bliss       0.7    0.7    0.7    0.6     0.6
WGLB-AM     Gospel      Kinlow      0.4    0.5    0.5    0.4     0.6
WIIL-FM     Rock        Pride       0.4    0.5    0.5    0.6     0.6
WEXT-FM     Country     Pride       0.4    0.5    0.7    0.6     0.5
WRJN-AM     News/Talk   Bliss       0.7    0.5    0.3    0.3     0.5
WBBM-AM     News        Infinity    0.3    0.0    0.4    0.0     0.4
WEMP-AM     Religious   Sinclair    0.0    0.0    0.0    0.0     0.3

* Was WPNT-FM (Hot AC) until April, WMJO-FM until June
© 2000 Arbitron. May not be quoted or reproduced without prior written
permission from Arbitron.