Milwaukee-Racine
Fall '99 AccuTrack

Station     Format     Owner          Fa '98 Wi '99Sp '99 Su '99 Fa '99
WTMJ-AM     News/Talk  Journal         10.9   9.6   8.7    9.5    9.9
WXSS-FM     CHR/Pop    Sinclair        8.3    7.3   10.4   9.4    9.7
WKKV-FM     Urban      Clear Channel   11.5  12.2   10.0   9.3    8.4
WMIL-FM     Country    Clear Channel   6.3    6.9   8.5    6.6    6.6
WKLH-FM     Classic    Saga            6.1    5.9   5.8    6.5    6.3
            Rock
WISN-AM     Talk       AMFM            4.1    4.3   4.3    4.2    5.2
WLZR-FM     Rock       Saga            6.4    6.7   6.4    7.1    5.2
WMYX-FM     Hot AC     Sinclair        4.5    4.4   3.9    4.4    4.4
WOKY-AM     Adult      Clear Channel   5.3    5.3   4.7    4.3    4.2
            Standards
WKTI-FM     Hot AC     Journal         4.3    4.1   4.1    4.1    4.1
WZTR-FM     Oldies     Clear Channel   2.9    3.5   2.7    3.7    3.4
WLTQ-FM     AC         AMFM            3.0    3.1   3.1    2.7    3.2
WJMR-FM     Oldies*    Saga            3.2    4.3   3.9    3.1    2.8
WLUM-FM     Rock       Milwaukee       1.6    1.6   2.6    2.9    2.7
WJZI-FM     NAC/SJ     Milwaukee       2.9    3.3   3.5    2.0    2.4
WUWM-FM     Jazz       Univ./Wisconsin 1.9    2.0   2.3    1.6    2.3
WFMR-FM     Classical  Saga            1.9    1.9   1.8    2.1    2.0
WMCS-AM     Urban AC   Milwaukee       1.5    1.5   1.0    1.5    1.5
WTKM-A/F    Country    Kettle Moraine  0.9    1.4   1.4    1.3    1.5
WHAD-FM     Talk       State of        1.6    1.0   0.9    0.7    1.3
                       Wisconsin
WVCY-FM     Religious  VCY America     0.8    1.4   1.2    1.9    1.3
WMSE-FM     AlternativeMilwaukee       0.4    0.5   0.5    0.7    1.0
                       School
WNOV-AM     Urban      Courier         1.0    0.8   0.8    0.6    0.9
WYMS-FM     Jazz       Milwaukee       0.6    0.7   0.5    0.8    0.9
                       School
WBBM-AM     News       Infinity               0.4   0.2    0.5    0.7
WGN-AM      Full       Tribune         0.9    0.3   0.4    0.4    0.7
            Service
WAUK/WAUX   Sports     WALT-WEST              0.2   0.3    0.6    0.6

*Was WMJO-FM until June
©2000, Strategic Media Reseach

18-34                              25-54
Demo                               Demo

Station   Fa   Wi   Sp   Su  Fa '99Station Fa '98Wi '99Sp '99 Su '99 Fa
          '98  '99  '99  '99                                        '99
WKKV-FM  18.3 21.4 17.2 12.3 15.1  WKLH-FM  9.4   9.3   9.4   10.1  10.2
WXSS-FM  14.2 10.7 14.4 16.5 13.0  WMIL-FM  7.1   8.7   9.0    7.2  7.3
WLZR-FM  13.4 11.8 13.6 15.8 10.8  WKTI-FM  6.6   5.8   6.8    6.5  6.5
WKTI-FM  6.1  4.6  5.5  5.0   6.9  WLZR-FM  7.4   8.4   7.1    8.8  6.4
WKLH-FM  6.4  5.5  5.1  7.5   6.5  WMYX-FM  6.5   5.9   5.5    7.2  6.4
WMIL-FM  4.7  7.0  6.7  6.7   5.4  WTMJ-AM  7.7   6.0   7.0    6.3  6.4
WLUM-FM  2.8  3.1  5.2  6.1   5.1  WKKV-FM  7.5   8.4   7.4    6.2  6.0
WMYX-FM  5.4  5.9  4.6  5.6   5.0  WISN-AM              3.2    3.2  5.5
WISN-AM            2.4  1.9   3.7  WZTR-FM        4.9   3.5    5.2  4.4
WJMR-FM  7.0  8.0  6.5  3.3   2.4  WJMR-FM  4.5   5.1   6.0    4.7  4.0

©2000, Strategic Media Reseach