ARBITRENDS
Trend Report
MADISON Metro
DAYPART: Mon-Sun 6a-Mid
DEMOGRAPHIC: Persons 12+
MARKET POPULATION: 347,700
LIST BY RANK ON AQH SHARE
Fall 1999 Winter 2000
Est Rnk Est Rnk
WMGN-FM 9.0 2 10.8 1
WZEE-FM 10.1 1 10.6 2
WIBA-AM 7.7 3 7.5 3
WOLX-FM 5.8 6 6.4 4
WWQM-FM 6.0 4t 5.2 5
WMMM-FM 4.5 8t 4.8 6t
WIBA-FM 4.5 8t 4.8 6t
WJJO-FM 6.0 4t 4.6 8
WMAD-FM 4.7 7 4.4 9
WMLI-FM 3.4 10 3.5 10
WTDY-AM @ 3.2 11 3.1 11t
WYZM-FM 2.4 12 3.1 11t
WIBU-AM @ 1.9 13 2.7 13
WHIT-AM # 1.7 14t 1.9 14t
WSJY-FM 1.3 16 1.9 14t
WTSO-AM 0.9 17t 1.7 16
WTLX-FM 0.9 17t 1.0 17t
WKPO-FM 1.7 14t 1.0 17t
WGN-AM ** 0.8 19t
WJVL-FM 0.9 17t 0.8 19t
WTMJ-AM ** 0.4 21t
WTDA-AM @ 0.6 20 0.4 21t
WDLS-AM @
# Audience estimates adjusted for actual
broadcast schedule:
WHIT-AM Mon-Sun 6a-Mid in Fall 1999.
WHIT-AM Mon-Sun 6a-Mid in Winter 2000.
** Station(s) not reported
this survey: WGN-AM, WTMJ-AM in Fall 1999.
@ Simulcasting Partners. See Page 5 or 13 of the applicable
Radio Market Report:
WDLS-AM with WIBU-AM in Fall 1999. WTDA-AM with WTDY-AM in Fall 1999.
WDLS-AM with WIBU-AM in Winter 2000. WTDA-AM with WTDY-AM in Winter 2000.
The estimates provided by Arbitrends are derived from the diaries that
provide the data in the Local Market Reports and are subject to the
limitations stated in those reports. Due to these limitations, inherent
in Arbitron's methodology, the accuracy of Arbitron audience estimates
cannot be determined to any precise mathematical value or definition.
Arbitrends is not part of The Arbitron Company's regular syndicated
service and is not accredited by the Media Rating Council (MRC).