Madison, WI - Spring 1999 - Phase 1 Arbitrons
12+
Population: 342,200 Surveyed:Continuously
Ethnic Comp: Black 3.2%, Updated: June 12, 1999
Hispanic 2%, Next: July 10, 1999
Asian 3.2%
Station Format Owner Wi Sp Su Fa Wi Sp99-P1
'98 '98 '98 '98 '99
WZEE-FM CHR/Pop Capstar 12.5 10.7 12.1 11.0 8.9 10.7
WIBA-AM News/Info Capstar 6.5 6.8 6.6 7.0 7.9 7.6
WWQM-FM Country Mid-West 6.5 7.2 5.7 6.2 7.5 7.6
Family
WMGN-FM AC Mid-West 9.1 6.0 8.2 7.6 7.5 7.4
Family
WOLX-FM Oldies Woodward 5.9 8.0 7.6 6.2 5.9 6.3
WIBA-FM Clsc Rock Capstar 6.1 4.5 5.5 3.6 5.1 5.7
WJJO-FM Rock Mid-West 9.3 8.9 8.6 6.0 6.5 5.7
Family
WMAD-FM AlternativeCapstar 3.2 4.3 4.1 4.6 4.6 4.7
WMMM-FM Adult Alt. Woodward 3.4 4.9 4.1 4.6 4.6 4.3
WTDA/WTDY News/Talk Mid-West 4.3 3.3 3.3 4.2 5.2 4.1
Family
WMLI-FM AC Capstar 2.2 2.1 1.8 3.2 3.4 3.9
WTSO-AM Nostalgia Capstar 2.6 3.5 3.3 4.0 4.0 3.7
WYZM-FM Country Woodward 3.4 3.7 2.7 2.0 2.6 2.9
WHIT-AM Sports Mid-West 2.4 2.1 2.0 1.6 3.0 2.5
Family
WSJY-FM AC Marathon 1.8 0.8 1.0 1.4 1.8 1.8
WIBU-AM Country Magnum 1.2 1.6 1.2 1.6 1.6 1.6
WKPO-FM Urban Kwiatkowski, 1.2 1.2 1.6 1.0 1.2 1.6
Tom
WGN-AM News/Talk Tribune 0.0 0.6 1.6 0.4 1.0 1.0
WJVL-FM Country Bliss 0.4 1.2 0.6 0.4 0.4 0.8
WTLX-FM Sports/TalkGood Karma 0.0 0.0 0.4 0.6 0.4 0.4
WTMJ-AM News/Talk Journal 0.6 0.4 0.4 0.4 0.4 0.4
© 1999 Arbitron. May not be quoted or reproduced without prior written
permission from Arbitron.