Madison, WI - Spring 1999 Arbitrons

12+
Population:	342,200                      Surveyed:Continuously
Ethnic Comp:  	Black 3.2%,                  Updated: August 9, 1999
              	Hispanic 2%, Asian 3.2%      Next: September, 1999

Station     Format      Owner       Sp '98 Su '98  Fa '98  Wi '99 Sp '99
WZEE-FM     CHR/Pop     AMFM         10.7   12.1   11.0    8.9    11.8
WMGN-FM     AC          Mid-West     6.0    8.2    7.6     7.5    8.6
                        Family
WJJO-FM     Rock        Mid-West     8.9    8.6    6.0     6.5    8.0
                        Family
WOLX-FM     Oldies      Woodward     8.0    7.6    6.2     5.9    7.5
WWQM-FM     Country     Mid-West     7.2    5.7    6.2     7.5    6.3
                        Family
WIBA-AM     News/Talk   AMFM         6.8    6.6    7.0     7.9    5.9
WIBA-FM     Classic     AMFM         4.5    5.5    3.6     5.1    5.9
            Rock
WMAD-FM     Alternative AMFM         4.3    4.1    4.6     4.6    4.1
WMMM-FM     Adult       Woodward     4.9    4.1    4.6     4.6    3.5
            Altern.
WTDA/WTDY   News/Talk   Mid-West     3.3    3.3    4.2     5.2    3.5
                        Family
WMLI-FM     AC          AMFM         2.1    1.8    3.2     3.4    3.3
WTSO-AM     Nostalgia   AMFM         3.5    3.3    4.0     4.0    3.3
WYZM-FM     Country     Woodward     3.7    2.7    2.0     2.6    2.4
WSJY-FM     AC          Marathon     0.8    1.0    1.4     1.8    1.6
WKPO-FM     Urban       Kwiatkowski, 1.2    1.6    1.0     1.2    1.4
                        Tom
WJVL-FM     Country     Bliss        1.2    0.6    0.4     0.4    1.2
WIBU-AM     Country     Magnum       1.6    1.2    1.6     1.6    1.0
WGN-AM      News/Talk   Tribune      0.6    1.6    0.4     1.0    0.8
WHIT-AM     Sports      Mid-West     2.1    2.0    1.6     3.0    0.8
                        Family
WTMJ-AM     News/Talk   Journal      0.4    0.4    0.4     0.4    0.6
WTLX-FM     Talk        Good Karma   0.0    0.4    0.6     0.4    0.4

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