Madison, WI - Spring 2000 (Phase 1 & Phase 2) Ratings (Arbitron)

12+
Population:  347,700                   Surveyed:Continuously
Ethnic Comp: Black 3.2%,               Updated: July 7, 2000
             Hispanic 2%, Asian 3.2%   Next: August 4, 2000

Station    Format     Owner        Wi '99Sp '99   Su  Fa '99 Wi 2000 Sp'00   Sp'00
                                                 '99                   P1      P2
WZEE-FM    CHR/Pop    AMFM          8.9   11.8  10.7   10.1   10.6    11.5    11.5

WMGN-FM    AC         Mid-West      7.5   8.6    8.5   9.0    10.8    10.3    10.2
                      Family

WJJO-FM    Rock       Mid-West      6.5   8.0    6.5   6.0     4.6    4.7     6.6
                      Family
WOLX-FM    Oldies     Woodward      5.9   7.5    6.9   5.8     6.4    6.4     6.6

WWQM-FM    Country    Mid-West      7.5   6.3    5.0   6.0     5.2    4.7     5.5
                      Family
WIBA-AM    News/Talk  AMFM          7.9   5.9    7.7   7.7     7.5    6.2     5.1

WIBA-FM    Classic    AMFM          5.1   5.9    5.8   4.5     4.8    4.1     5.1
           Rock

WMMM-FM    Adult      Woodward      4.6   3.5    3.8   4.5     4.8    4.9     5.1
           Altern.
WMAD-FM    AlternativeAMFM          4.6   4.1    6.5   4.7     4.4    4.9     4.7
WYZM-FM    Country    Woodward      2.6   2.4    2.2   2.4     3.1    3.5     3.5

WTDA/WTDY  News/Talk  Mid-West      5.2   3.5    4.2   3.8     3.5    2.7     2.7
                      Family
WMLI-FM    AC         AMFM          3.4   3.3    3.4   3.4     3.5    2.9     2.5

WTSO-AM    Adult      AMFM          4.0   3.3    1.8   0.9     1.7    2.3     2.0
           Standards
WIBU-AM    Country    Magnum        1.6   1.0    1.2   1.9     2.7    2.9     1.8

WKPO-FM    Urban      Kwiatkowski,  1.2   1.4    1.0   1.7     1.0    1.4     1.8
                      Tom

WHIT-AM    Sports     Mid-West      3.0   0.8    1.6   1.7     1.9    2.5     1.4
                      Family
WSJY-FM    AC         Marathon      1.8   1.6    2.0   1.3     1.9    1.2     1.4
WIND-AM    Reg. Mex.  Hispanic      0.0   0.0    0.0   0.0     0.0    0.8     0.8
WJVL-FM    Country    Bliss         0.4   1.2    0.4   0.9     0.8    0.6     0.8
WGN-AM     News/Talk  Tribune       1.0   0.8    0.6   0.0     0.8    0.8     0.6
WTLX-FM    Talk       Good Karma    0.4   0.4    0.4   0.9     1.0    0.8     0.6
WEKZ-FM    AC         Green County  0.0   0.0    0.0   0.0     0.0    0.4     0.4

2000 Arbitron. May not be quoted or reproduced without prior written permission
from Arbitron.