Appleton, WI - Spring 2002 Arbitrons

12+
Population:  305,000                      Surveyed:Fall, Spring
Ethnic Comp: Black 0.6%,                  Updated: August 12, 2002
             Hispanic 0.9%, Asian 1.7%    Next: February 2003

Station      Format       Owner          Sp 2001 Fa 2001Sp 2002

WNCY-FM      Country      Midwest         10.4    9.0    13.3
                          Communications
WIXX-FM      CHR/Pop      Midwest          9.5    7.9    8.3
                          Communications
WAPL-FM      Rock         Woodward         6.3    7.9    6.8
WOZZ-FM      Classic Rock Midwest          6.8    7.1    6.1
                          Communications
WVBO-FM      Oldies       Cumulus          6.3    4.5    5.6
WROE-FM      AC           Midwest          6.6    7.9    5.4
                          Communications
WPCK/WPKR    Country      Midwest          3.1    6.7    5.2
                          Dimensions
WWWX/WXWX    Active Rock  Cumulus          6.5    6.2    5.0
WKSZ-FM      CHR/Pop      Woodward         4.5    4.3    4.5
WOGB-FM      Oldies       Cumulus          1.8    3.3    4.5
WHBY-AM      News/Talk    Woodward         5.7    4.3    4.1
WNAM-AM      Adult        Cumulus          5.9    5.2    3.2
             Standards
WTMJ-AM      News/Talk    Journal          1.8    1.9    2.7
WOSH-AM      News/Talk    Cumulus          2.3    1.4    1.8
WQLH-FM      CHR/Pop      Green Bay Br.    2.0    1.4    1.8
WGEE-AM      News         Midwest          0.9    1.2    1.6
                          Communications
WJLW-FM      Classic Rock Cumulus          0.9    0.7    1.6
WZOR-FM      Active Rock  Bay Lakes        0.5    1.4    0.9
                          Valley
WNFL-AM      News/Talk    Midwest          0.0    0.0    0.7
                          Communications
WYLD-FM      CHR/Rhythmic*Midwest          0.0    0.0    0.7
                          Communications
KFIZ-FM      Hot AC       RBH              0.0    0.5    0.5
WOLX-FM      Oldies       Entercom         0.0    0.0    0.5
WSCO-AM      Sports**     Winnebago        2.0    1.0    0.5

* Was WLTM-FM (AC) until April
** Was WRJQ-AM (Adult Standards) until April 2002
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prior written permission from Arbitron.